GOOSEBUMP EVOLUTION

Goosepimples are a remnant of our evolutionary predecessors. They occur when tiny muscles around the base of each hair tense, pulling the hair more erect. With a decent covering of fur, this would fluff up the coat, getting more air into it, making it a better insulator. But with a human’s thin body hair, it just makes our skin look strange.Similarly we get the bristling feeling of our hair standing on end when we are scared or experience an emotive memory. Many mammals fluff up their fur when threatened, to look bigger and so more dangerous. Humans used to have a similar defensive fluffing up of their body hairs, but once again, the effect is now ruined. We still feel the sensation of hairs standing on end, but gain no visual bulk.
Source: theguardian.com